Function of Beauty
SoGal's 1st investment. We believe the future of beauty is personalized, inclusive, and community-driven.
$10M Series A one month later
$100M Series B, $1B Unicorn
$100+M Actual Revenue
We believe the future of beauty is personalized, inclusive, and community-driven and discovered Function of Beauty as a consumer. We cold emailed firstname.lastname@example.org and convinced CEO to open a round and take money from us. Bessemer immediately took the rest of the round. One month later, GGV invested $10M in Series A at 2X valuation.
Function of Beauty became a unicorn in Q4 2020.
We helped design their first experience pop-up, make $30k sales from SoGal community, select Series A term sheets, and explore market entry including China and Australia leveraging our global community.