SoGal's 35th investment. We believe Ceremonia unlocks a sense of belonging for the fastest-growing yet often overlooked demographic in the U.S. - Latinx.
A dozen products
Launching with Sephora in July
SoGal's 35th investment.We led Ceremonia's pre-seed round.
Latinx is the fastest growing demographic in the US, but seriously underrepresented in culture, beauty, and consumer brands. Only 58 Latina founders have ever raised $1 million+ in venture funding.
We are strong believers in brands that design for people who were overlooked or misunderstood. This unlocks a sense of belonging and community, which is just about the most powerful thing you can build as a brand.
SoGal has extensive haircare experience with our early investment in $1B Function of Beauty. We're confident that Ceremonia is the next big thing in clean haircare.